The faculty team from the E-commerce and Media Operations program at the School of Economics and Management, Shanghai Zhongqiao Vocational and Technical University, successfully completed a two-week summer internship project, which was fully supported by Shanghai Feilang E-commerce Co., Ltd. This initiative aimed to enhance the practical skills of the faculty in the field of new media operations, with a particular focus on critical areas such as TikTok short video production, live-streaming strategies, content script-writing, and back-end operations management.
During the internship, the faculty members from Zhongqiao University worked closely with Feilang's seasoned new media operations team, engaging in comprehensive discussions and collaborations on key topics including short video creative planning, live-streaming process optimization, content script design, and data analysis. By directly participating in project execution, the faculty not only gained the latest operational techniques and trends on the TikTok platform but also acquired valuable hands-on experience across the entire process, from content planning and technical implementation to performance evaluation.
Both parties agreed that in the rapidly evolving digital economy, new media operational skills are a core competitive advantage for e-commerce professionals. Particularly on the TikTok platform, live streaming and short videos have become crucial channels for brand promotion. This practical experience not only enriched the faculty's professional knowledge but also infused new vitality into the teaching of the E-commerce and Media Operations program at the School of Economics and Management.
This internship has laid a solid foundation for future collaborations between Shanghai Zhongqiao Vocational and Technical University and Shanghai Feilang E-commerce Co., Ltd. Both parties expressed their commitment to further deepen their partnership, continuously exploring innovative pathways in new media operations, and contributing to the development of e-commerce talent that meets market demands.
Contributed and Translated by School of Economics and Management Tao Sijia
Reviewed by Lin Danbei
