The CIOSH (China International Occupational Safety & Health Goods Expo) Thailand was successfully held from June 5 to 7 at the Bangkok International Trade & Exhibition Centre (BITEC). Professor Huang Lixin, Vice President of Shanghai Zhongqiao Vocational and Technical University, Ms. Li Juan, Assistant Dean of the School of Economics and Management and Dr. Ding Feng, attended the First Thailand International Exhibition for Personal Protective Equipment at the invitation of RISTA.
After the grand opening ceremony, Wolfram N. Diener, President and CEO of Messe Düsseldorf GmbH, engaged in a close conversation with RISTA’s management team. He warmly welcomed RISTA’s participation in the CIOSH Thailand, highly praised RISTA’s innovative and high-quality products, and wished great success at the exhibition.
During the expo, RISTA's booth attracted numerous customers from Southeast Asia, including Thailand and Malaysia, as well as from Europe, America, and Japan. These visitors showed keen interest in RISTA’s new products. The R&D and marketing teams patiently explained the product features and advantages to each visitor, answered their questions, and established multiple cooperation intentions. Customers highly commended the functionality, comfort, superior quality, and innovative design of RISTA's protective gloves, and fully acknowledged the company's R&D and innovation capabilities.
The project team members from the Zhongqiao University accompanied RISTA throughout the process, and were responsible for photography, video recording, video editingand managing the official WeChat account at the exhibition site. They promptly carried out news promotion and related tasks, capturing many exciting moments at the exhibition. The rich and exquisite materials collected provided strong support for subsequent marketing and promotion in both domestic and international markets. The proactive, responsible attitude and professional skills of the project team members were highly praised and recognized by RISTA’s leadership.
RISTA’s management also accompanied Professor Huang Lixin and Ms. Li Juan to visit Krirk University in Thailand, promoting international cooperation and exchange between the two universities, and advancing international industry-academia collaboration.
Participating in this CIOSH Thailand represents the in-depth advancement and effective implementation of the industry-academia collaboration project of the School of Economics and Management at Shanghai ZhongqiaoVocational and Technical University. It is also a milestone in the comprehensive execution of the "B2B Global Online Marketing System'' cooperation project. In the process, the project team not only helped the enterprise achieve its marketing and promotion goals but also deepened the application of theoretical knowledge in practice, thereby enhancing practical abilities and innovation awareness, which lays a solid foundation for further expanding industry-academia collaboration.
The leadership of Zhongqiao University attaches great importance to the industry-academia collaboration project. By personally leading the team to participate in theCIOSH Thailand, the university demonstrated its strong support for the project and its commitment to the partnership with RISTA. By empowering university-enterprise cooperation and promoting the international development of education and industry, it plays an important role in internationalization and mutual benefit.
Contributed by the School of Economics and Management
Edited and Translated by Lin Danbei
Reviewed by Liao Jiaqi
